This week’s podcast guest, Twinkie Chan, has been a favorite of mine for years. I discovered her brand during my early attempts at running an Etsy shop. She was my creative crush when I got started selling things online way back in 2009. Twinkie Chan is a crochet designer who creates fun, food-themed accessories like cupcake scarves, hamburger mitts, and hot dog purses. Her unique work has been featured online, in print, and on television, from BuzzFeed to Mollie Makes to HGTV.

In this episode, we discuss how she got started as a crocheter, why she decided to create food-themed accessories, her initial reluctance to becoming a YouTuber and how she’s maintained longevity in the handmade industry.



Full Episode (Right-click to download)

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BEST MOMENTS:

  • [3:00] – How Twinkie Chan got started
  • [7:20] – The impact of her work on the younger crowd
  • [8:45] – Embracing YouTube to grow her brand
  • [11:45] – Breaking the rules on Instagram
  • [14:25] – Monetizing as a handmade artist
  • [18:52] – Over the top craft shows booths and creating the Twinkie Chan experience
  • [22:45] – Branding and staying consistent
  • [25:00] – Being herself and her brand
  • [26:45] – Keys to success and challenges
  • [34:50] – Biggest lesson she’s learned in her entrepreneurial journey
  • [36:40] – Pimp Your Brilliance action challenge

VALUABLE RESOURCES:

CONNECT WITH TWINKIE CHAN:

Website | Instagram | YouTube

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