If you’ve been rocking with me for a while, you’ve probably heard about my brother, Maurice. If not then you can read a little bit about him here, here and here. I have been thinking about him a lot lately and the idea of the Phoenix story.
Just in case you don’t know what the Phoenix story is, here’s the cliff notes version. The Phoenix is a mythical bird that dies in a show of flames, and from ashes it’s reborn. Today is the third anniversary of Maurice’s passing and I’ve realized that this is my Phoenix story. I’ve shared countless times about his death and how that has impacted my life, but for the first time I can see and embrace a much bigger picture.
When I share my phoenix story, what I’m really saying is that I’ve lost greatly, was shaken down to my core but I persevered. This experience is what makes me so passionate about helping others. It is the reason why I’m constantly encouraging you to take action, get creative and go after the things that you want. I don’t want you to wait another day to do the things that you were put on this Earth to do because I know that in an instant it can be over.
So many of us are carrying powerful Phoenix stories but aren’t sharing them. We’re constantly seeking authentic connections, but we’re afraid of vulnerability. Look past your superficial reasons for pursuing your passion and think about what ties you to the people that you serve. It’s nice to say that you want to help someone find their next step, but what is it that you can share that will humanize you? How can your story show a potential client that your efforts are genuine? Do you have experiences that have fostered a stronger sense of purpose?Your experiences give you authority and create a connection. Click To Tweet
Your experiences give you authority and create a connection. That’s what clients want. People don’t want to work with people who don’t have a purpose. People don’t want to work with people who have never experienced anything. People want to work with people they like and who they feel are like them.
If you can tap into the power of your phoenix story and show why it is that you really do what you do, it will open up a world of opportunity for you. Your clients will feel like you understand them, that you’re really committed to your purpose, and that ultimately you’ll help them bring out the best parts of themselves.
As I reflect on the last 3 years, the lesson that has continuously popped up is that the power of genuine connection can not be overstated. We are all searching for it whether it’s a personal or client relationship. Your story breeds connection. Don’t be afraid to share it because like the Phoenix through flames and ash you rise.Your story breeds connection. Don't be afraid to share it. Click To Tweet